Thursday, April 19th, 2018

11 Ways to a Great 'Call to Action'

If you operate a business using mailing lists, consumer mailing lists, opportunity seeker mailing lists or MLM mailing lists to target Opportunity Seekers, Business Opportunity Seekers, MLM Opportunity Seekers and Home Based Business Opportunity Seekers, you can benefit from reading this article.

11 WAYS TO CREATE AN EFFECTIVE CALL TO ACTION

In any kind of direct mail, advertising or other promotion, it is critical to get people to act. Here are some of the many proven techniques for getting people to act NOW:

(1) GIVE A DEADLINE FOR ORDERING

Order by the 15th and receive...NOTE: where possible, if you make the cut off date in the SAME month as the piece will be received, people will realize they only have until the end of THIS month, and can't put it off.

(2) WARN THEM OF A PRICE INCREASE

Let them know that on such and such a date, the price will increase.

(3) ESTABLISH A TRIAL/INTRODUCTORY PERIOD

Establish a period during which they’ll get a special deal, extra service, or a lower price.

(4) OFFER A FREE GIFT/PREMIUM

Offer gifts to the first 100 or 1000 people that respond.

(5) GIVE THEM A "NO RISK" TRIAL

Tell them they can cancel if they're not satisfied.

(6) URGE THEM TO CALL "UN-ADVERTISED SPECIAL" OR A “SECRET OFFER"

Have your phone talkers ready with something of real value.

(7) USE "NOT AVAILABLE IN STORES”

Let them know they have to order it from you.

(8) OFFER AN UPGRADE

"Order within 10 days and we'll give you the next model up."

(9) THROW IN SUPPLIES

Try "Buy a PC this weekend and we'll give you 25 free diskettes."

(10) ALWAYS USE ACTION PHRASES

Call us now, toll free, 24 hours a day Mail this coupon today in the postage-paid envelope Fax it to...

(11) NEVER USE PASSIVE PHRASES

You know how to reach us Call when you are ready to order

Consider implementing these tips if you operate a business using mailing lists, consumer mailing lists, opportunity seeker mailing lists or MLM mailing lists to target Opportunity Seekers, Business Opportunity Seekers, MLM Opportunity Seekers and Home Based Business Opportunity Seekers and want to make more money than you are currently making.

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