Create the Perfect Mail Packet

If you operate a business using mailing lists, consumer mailing lists, opportunity seeker mailing lists or MLM mailing lists to target Opportunity Seekers, Business Opportunity Seekers, MLM Opportunity Seekers and Home Based Business Opportunity Seekers, you can benefit from reading this article.

CREATING THE PERFECT DIRECT MAIL PACKAGE

It's also a good idea to run your copy through both a spell checker and a grammar/style checking software program. Most people tend to write on too high a level and too wordy.

SOME WRITING HINTS

• Keep your paragraphs (10 lines max) and sentences (7 words max) short
• Avoid long words where possible
• Don't use words people are not likely to understand
• Use active, not passive tense
• Use jargon only if you're sure it is appropriate
• Rewrite copy over and over and over until it's clear
• Show it to people who have nothing to do with your business to see if they understand it

#10 OUTER ENVELOPE

• Use art and copy to be as promotional as you like
• Use a window so that the label affixed to the order card shows through
• Use a third-class bulk meter, eliminating the need for unsightly indicias
• Use teaser copy if appropriate
• Use involvement devices if appropriate
• Work on your return address for maximum impact

Use a teaser – remember, the only job of the #10 is to get itself opened

SALES LETTER

• This is your opportunity to go "one on one" with the recipient - take full advantage of it
• Use a powerful heading above the salutation, which conveys your strongest benefit for the reader
• Be "you oriented;" answer "what's in it for me?"
• Make your first paragraph a real grabber
• Body copy should expand on benefits promised by backing them up with examples of use, testimonials, product specifications and other supporting evidence
• Call for action in the letter - tell the reader exactly what you want him/her to do
• Develop a hard hitting "P.S." - it's often the FIRST part of a letter people read
• Signature should be in blue ink

BROCHURE

• Use pictures and/or drawings to illustrate your product, making sure you show it in use rather than sitting on a table - people want to see how they can use it
• Describe your company - its longevity, philosophy and customer service policies
• Use pictures of employees, from the shipping department up to the owner, so readers can see who they're dealing with. I can't tell you how many favorable comments I get when my photo is used in marketing materials
• Four-color printing on a brochure (expensive) is often not necessary; two colors with crisp photos and clean copy is usually satisfactory

LIFT LETTER

• This nifty device is so cheap to produce and adds virtually no weight that it's a crime not to use it
• Use the lift note as an extra argument to sway people who are on the fence
• Lift letters often have a further inducement not mentioned anywhere else in the package, a personally signed note from the President of the company, and/or other good reasons not stated elsewhere

ORDER CARD

• The order card is extremely important, as it must continue the selling process. Be sure to restate benefits to the reader, special pricing, and ease of ordering, guarantee
• Because it is so important to capture the key code, using an order card which shows through a window envelope is usually the best way to go. You get back the original label and the buyer does not have to rewrite his/her name
• Use all space available on the order card for selling

BUSINESS REPLY ENVELOPE
There's nothing worse than to lose a sale after all the hard work you've done because there's no BRE - the cost is minimal and the weight negligible.
Consider implementing these tips if you operate a business using mailing lists, consumer mailing lists, opportunity seeker mailing lists or MLM mailing lists to target Opportunity Seekers, Business Opportunity Seekers, MLM Opportunity Seekers and Home Based Business Opportunity Seekers and want to make more money than you are currently making.

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