Your mail campaign will depend on three things:
(1) The Mailing List you use
(2) The Offer (What you are selling)
(3) The Creative (What your mailing piece looks like and what it says)
Even when using the best mailing list in the world (like the one you’ll get from me), there are certain things you must do and some things you must avoid. If your mail doesn’t follow these rules, your campaign is doomed. To say, “I’ll do it myself. I’ll write my own sales letter or brochure” could be a mistake. And to use a generic mailer you buy from your upline could be a mistake. Can you really afford to waste money on printing and postage?
Here are the cold, hard facts based on solid modern scientific marketing research:
- You will have 3 ½ seconds or less to impact your reader’s emotions.
- People feel before they think.
- You must know how to control the emotions of Contempt, Sadness, Disgust, Happiness, Surprise, Anger and Fear (and another very important one that I won’t reveal here).
- The process is: Sense, Feel, Think, Do!
- It takes a skilled professional to know how to push the right emotional buttons.
I'LL BE HAPPY TO WRITE YOUR AD, POSTCARD OR SALES LETTER FOR YOU
I accept only a limited number of copywriting clients. To avoid being disappointed contact me as soon as you're ready to move forward and please remember to provide me full project details. I'll respond to let you know if I can accept your project, pricing and timeline. Serious inquiries only, please.
Here is some typical pricing:
- Postcard (5.5 x 4.25), 1 side: $350; 2 sides: $550 (I don't recommend using a larger size postcard)
- Sales Letter (8.5 x 11) 1 side: $750; 2-sides: $1100
- Envelope teaser: $125
- Brochure: (8.5 x 11) 1 side: $850; 2-sides: $1200
Pricing can vary from project to project and a firm price will be quoted upon request.
Prices are for copywriting only; I do not offer graphic design services. However, my postcards and sales letters will be formatted so they can be used 'as-is' or 'cut-and-paste'.
Also, I offer Consulting service at $200 per hour.
Please contact me regarding details of your project. Thank you.
READ THIS TESTIMONIAL
Do you remember the postcard you designed for me? I never did tell you the final numbers and how it pulled. I sent out 5000 postcards that you designed for me and mailed them to your Opportunity Buyers list and I got 650 PAYING MONTHLY CUSTOMERS! THAT IS A 13% RESPONSE RATE OF ACTUAL BUYERS. Completely unheard of! That is how well your postcard copywriting and mailing list succeeded.
(And the next day he email me regarding the new postcards I designed for him: "I have re-read both postcards again and again and actually think they are genius!")
Best Regards, Howard Duckworth
SEE HIS EARLIER TESTIMONIAL AT THE END OF MY HOME PAGE.